Promotional Strategies

DETAILS

• Promotional Campaign Project:
  • Develop a comprehensive promotional campaign for a hypothetical or real Christian ministry, applying strategic planning principles learned in the course.
• Digital Marketing Portfolio:
  • Create a digital marketing portfolio that includes sample social media posts, email campaigns, and website content, demonstrating proficiency in digital promotion.
• Event Promotion Plan:
  • Design an event promotion plan for a ministry event, detailing marketing strategies, communication channels, and community engagement initiatives.
• Brand Analysis and Development:
  • Conduct a brand analysis for a selected Christian ministry, proposing recommendations for strengthening or developing its brand identity.
• Interpersonal Communication Exercise:
  • Engage in practical exercises to enhance interpersonal communication skills, emphasizing their application in personal evangelism and ministry engagement.
• Class Participation:
  • Actively participate in class discussions, sharing insights, experiences, and reflections related to the course content.

CURRICULUM

1. Foundations of Promotion in Ministry:
   • Establish a foundational understanding of the role and significance of promotion within the context of Christian ministry. Explore biblical principles related to communication and outreach.
2. Strategic Planning for Ministry Promotion:
   • Delve into strategic planning processes, guiding students in developing comprehensive promotional strategies that align with the mission, vision, and values of Christian organizations.
3. Digital Marketing for Ministry:
   • Explore the use of digital platforms for ministry promotion, including social media, email marketing, and website optimization. Emphasize ethical considerations and best practices in the digital realm.
4. Traditional Media and Public Relations:
   • Examine the role of traditional media, such as print, radio, and television, in promoting Christian ministries. Integrate public relations strategies to build positive relationships with the community.
5. Event Promotion and Management:
   • Learn effective event promotion techniques, covering the planning, marketing, and execution of events within a ministry context. Emphasize community engagement and collaboration.
6. Storytelling and Branding:
   • Understand the power of storytelling in conveying the mission and impact of Christian ministries. Explore branding strategies that communicate a consistent and compelling message.
7. Interpersonal Communication and Evangelism:
   • Equip students with interpersonal communication skills for one-on-one or small group settings. Explore how these skills contribute to personal evangelism and relationship-building.

PREREQUISITES

1. Introduction to Christian Ministry:

   • Successful completion of an introductory course in Christian ministry to ensure students have a foundational understanding of the mission, values, and functions of Christian organizations.

2. Basic Theology and Biblical Knowledge:

   • Proficiency in basic theology and biblical knowledge to ensure that students can integrate Christian values and principles into promotional strategies.

3. Communication Fundamentals:

   • A background in communication fundamentals, including an understanding of effective written and verbal communication, to provide a basis for more advanced promotional strategies.

4. Digital Literacy:

   • Familiarity with basic digital literacy, including proficiency in using common digital tools and platforms. This will facilitate the understanding and application of digital marketing strategies.

5. Event Planning Basics:

   • Prior exposure to the fundamentals of event planning, as understanding event logistics and promotion will be a component of the course.

6. Introduction to Public Relations:

   • Completion of an introductory course in public relations to ensure students have a foundational understanding of how to build positive relationships with the community.

7. Marketing Fundamentals (Optional):

   • While not mandatory, a basic understanding of marketing principles can be beneficial for students, as promotional strategies often draw on marketing concepts.

8. Ethics in Ministry (Optional):

   • Familiarity with ethical considerations in ministry to provide a solid foundation for integrating ethical principles into promotional strategies within a Christian context.

9. Research and Writing Skills:

   • Proficiency in research and writing skills, as students will be required to develop strategic plans, campaign projects, and various written assignments.

10. Class Participation Skills:

• • Ability to actively engage in class discussions, share insights, and contribute meaningfully to discussions about promotional strategies within Christian ministry.

These prerequisites are designed to ensure that students entering the “Promotional Strategies” course possess a well-rounded foundation in relevant areas such as Christian ministry, communication, and marketing fundamentals, providing them with the necessary background to successfully navigate the course material.